In Media- what is the role of a real woman?

In our daily lives we watch advertisements that potray false messages by using female figures!! this is totaly not on... What exactly is being advertised? Is it the lady's body or the product by the advertising agency? These "false " messages are: women are just simple sex-figures, not worth more than what you see!! which is rubish. Think of what this world would turn out to be with this kind of perspective in the Media field. Coming to Music Videos- they are the idols of being sweared at and are sex objects